FineBros Jump The Shark

[silent_]

(this whole channel is gold btw, you should check out his other reaction videos, it's one of the only good reaction channel out there)

[mechamind]

...they could be DMCA happy as well.

Then let me fix that. They are DMCA happy.

[ragont]

(this whole channel is gold btw, you should check out his other reaction videos, it's one of the only good reaction channel out there)

I FUCKING LOVE EFAN AND HOIKA

[aero]

Anyone who is cool 8-) 8-) has already seen this but thanks for sharing it. You should check out Pyro's and boogie's vids too tho:

[Julia Pseudo]

Oh wow gg good luck they suddenly deleted both videos. The apology one and the react world one.

#RIP

ooh attempting to rewrite history

that's a great way to get people on your side

[ragont]

was this posted

[JupiHornet]

Wow, TheFineBros really messed up big time. Now all of their videos, and I mean ALL of them, are getting endless amounts of hate. Their most recent one has over 200 THOUSAND dislikes.
This might become known as the biggest blunder in YouTube history.

[aero]

Round the world and home again
That's the Fine Bro's way
Faster faster, faster faster
There's no earthly way of knowing
Which direction we are going
There's no knowing where we're rowing
Or which way the hate is flowing
Is it raining, is it snowing
Is a circle jerk a-blowing
Not a speck of light is showing
So the dislikes must be growing
Are the fires of Hell a-glowing
Is the grisly reaper mowing
Yes, the memes must be growing
For the unsubs keep on going
And they're certainly not showing
Any signs that they are slowing

[XerX]

[mechamind]

380,000 has to be a record for the most subscribers lost in one week.

And the thing about it is that copyright and Content ID claims have become a serious issue on YouTube, so unlike past mess-ups that I've seen, I don't think this one is going to fade away.

[JupiHornet]

Well, TheFineBros apologized: https://medium.com/@FineBrothersEnt/a-m ... .o8vuqc4j3

Still, I don't think they're coming back from this. They've lost the respect of too many people :/

[Julia Pseudo]

Yeah, this is the sort of thing you don't just apologize for. It's like if I walked up to you, punched you in the face, and then said sorry after you got mad. It's the fact that they even tried to do this in the first place that was a problem.

[underFlo]

Yeah, if it's all limited to "hey you get to use our logo and layout and get some tils to get started", the concept isn't really that bad, but as you said, the trademark thing got people really pissed because reaction videos have been around for way longer than them and in the past they've already done similar things, from strikes on smaller channels to encouraging their fans to attack talk show host Ellen for stealing their idea of people reacting to stuff. Additionally, even in their "apoloy" video they still sounded super arrogant and seemed to solely blame the viewers for misunderstanding them. It's just their whole attitude that got people angry.

[Julia Pseudo]

The trademarking part is what I'm talking about; that's the part that I meant was punching in the face. That is total bullshit, the rest is fine I guess.

[mechamind]

I still await "FINE BROTHERS REACT TO TEENS - THE SEQUEL" ...that moment they mess up like this again, lots of people reveal their past attempts to make that extra buck, and they try to flag down rant videos which include 5 seconds of their footage.

They are already trying hard to make it look like the REACT incident never happened. "Hey everyone, here’s a message from us about everything that’s been going on recently" is going to be overlooked a year from now, though the dislikes will still be visible unless they choose to hide the ratings, which they very well might. They'll also make sure visible comments are about the reaction video itself and not the incident.

[aero]

The Fine Bros. had a good idea: let people use TFB's assets and format in order to promote themselves and their #content with potential monetization for both parties. The mistake they made was not making that explicitly clear to their viewers, and they also shouldn't have tried to trademark things like "REACT" (also, their whole "this video will change the world" thing was a bit silly)..

You missed the part where they glossed over the maliciousness of their idea by saying "oops sorry you guys thought we were going to use this for bad things" while proceeding to delete comments, having reaction channels/videos mysteriously disappear and flat out deleting their videos to cover themselves. Ethan's rant video was right to call them shady because they really are.

[Magician]

I don't give a special shit about TheFineBros. or their content but nothing in the video suggested anything evil to me. People are mad on how they tried to spin the idea to the public, but my thinking is that if they were really, truly dishonest and intending to cause harm, I don't think they would have come forward or shown their faces with this while there was still time for the public to give feedback on the trademark claim.
They screwed up, and at their level of notoriety it's reasonable to expect a bit of a fallout with the public, but there isn't a human being alive that's incapable of making mistakes. This isn't a black and white issue to me.

In my world being able to change one's positions and views shows integrity. There are more possibilities that one can conclude from a deleted video other than that it's a cover up. I don't delete things often but when I delete something it's because I no longer stand by it, and/or feel embarrassed for having shared it. Especially if I were in a CEO-level position I'd be well aware that deleting something I've said won't rid the internet of it completely and it would probably just be reposted, but that wouldn't make it my civic duty to host everything I've ever said or done either. Keeping the video up could also give a bad impression, even if I added annotations or edited the description. Perhaps it's arguable that the best thing to do in this situation would be to reupload the video but with a clip at the beginning saying "We no longer stand by this but we're not pretending it didn't happen either."

On the other hand I'm glad that this is something that people care about a lot.

[mechamind]

Their plan alone didn't suggest anything malicious. But throw in their history with YouTube's copyright system, and it does.

[Superiorstar]

Well at least these guys stopped what they tried to do unlike a few companies.

[mechamind]

Well at least these guys stopped what they tried to do unlike a few companies.

Don't count on it. I'm sure they're just holding off for a few months.